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Welcome to the world of wines and other beverages!


We are proud to represent the best producers and winemakers.
Our carefully selected partners have long experience in producing
high-quality, price-competitive wines without compromising
on environmental values.

About us

Oy Bornicon & Salming Ab is a young and dynamic
alcohol importing company.

We have focused on the sales, marketing and beverage bargaining of wines, beers, alcoholic and non-alcoholic beverages.
The company was founded in Finland in 2014 as a subsidiary of Swedish Bornicon & Salming Ab and became a family owned company in summer 2017 owned by Samawa Inspiration Oy.

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Contact us

Sales, Key Account & Management Retail, On-trade +358 40 560 7678

Thirsty for more! Beverage industry professional at your service. I have broad knowledge from the retail industry combined with alcohol monopoly in Finland and years of experience from HoReCa business to Travel Retail. I think that satisfied customer is a key to long - term business. What is important for you as the customer? I am confident, that we are able to help You in wine related issues. I have been working with Bornicon & Salming since 2008. Between I worked with another importer, just to notice that grass isn't greener on the other side. They just have irrigator!

Key account & brand manager +358 41 506 2226

You can take the girl away from the ferries, but never the ferries away from the girl! I have 20 years of experience of the Travel Retail and Duty Free business, first by working onboard the ferries on the Baltic Sea and then for the last eight years for an importer. On the ferries I have worked in all departments except the engine room, but quickly found out that my strengths lay in sales and social communication. When one's passions are wine and travelling, the Travel Retail department is the perfect place for me! At Bornicon & Salming I am the main key contact and brand manager when it comes to Travel Retail. My goal is to make sure that our products can be found in the shops and restaurants on all the ferries on the Baltic Sea. I also make sure that the crew knows our products and by executing staff trainings I give them the keys to sell them to the millions of passengers who travel on the ships every year. When needed, I help the rest of my team in other business tasks, like in restaurant sales and at fairs.

Sales and Marketing support +358 40 560 7678

I am hungry for new experiences, challenges and knowledge. At Bornicon & Salming I support marketing and sales efforts, maintain the company social media and additionally assist my co-workers with any tasks they need help with. My previous experiences, working for different PR and marketing agencies have allowed me to grow a lot. I have gotten a close in-look in the world of PR as well as developed my communications skills and became familiar with the process of creating campaigns and solutions for companies These experiences have allowed me to developed my creative thinking and thought me to always look at things from as many angles as possible.

Wine consultant +358 40 067 0487

Wine runs in my vains. Thirty years behind of tasted wines, many travels and great experiences in the beverage business. From those I live. I still travel every now and then and taste new vintages. Mostly I do my trips to the Mediterranean countries and France, especially to Bordeaux where the Sichel family is and my second "home" at Château Angludet in Margaux. The fresh whites from Austria and their upcoming trendy reds are also close to my heart amongst many many others, not to forget Champagne. Different cultures, my many experiences from different countries comes along with me wherever I go. These experiences and stories I’m willing to share in different tasting and cooking sessions whenever it is possible. See you soon and lets share our thoughts!

Contact us, we are happy to tell you more!